Description

Learn how to architecture your users’ digital experiences!

Customers are brains. In this full course on digital persuasion & experience design, you’ll acquire a truly deep understanding of the psychology behind your users’ behavior, decisions and experiences.

The course combines all courses available by The Wheel of Persuasion (by Bart Schutz). It provides you with all major models & theories from behavioral science and dozens of practical psychological tactics. Moreover, you’ll learn how to apply these insights to boost your digital persuasiveness and your users’ digital experience.

Description

You’ll learn when and how conscious brain processes and ratio control our behavior, and which psychological tactics you can apply to boost persuasiveness & user experience. But you’ll also learn a tremendous lot about how unconscious processes and emotions control our behavior too. You will learn why people do not realize the number of decisions that are taken outside their own awareness. Moreover, you’ll learn which psychological tactics you can apply to positively influence these unconscious brain processes, as well as how to make people switch between conscious and unconscious control.

Boost your sales, engagement, retention and customer experience!

What you’ll get:

• 18:30 hours of short video lectures
• Over 30 frameworks and models from behavioral science
• Over 130 Psychological Tactics
• and lots of A/B-test examples

But also:

• A full course book, and
• 8 pdf’s with Key Takeaways

Moreover, you’ll get:

• The possibility to attend live Q&A sessions, and
• your highly desired ‘master’ certificate

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